How many outreaches does it take to land a $2,500/month copywriting client?

50?

100?

500?

5,000?

For Adrian Esparza…

It took him just five.

After joining my 1:1 coaching program, Adrian landed a $2,500/month retainer after just 5 outreaches.

And the business owner he reached out wasn’t even looking for a copywriter. He was looking for a sales closer.

So Adrian spotted an opportunity. This guy wants to grow his business.

So he figured he would help the business get better-quality calls for that closer… by writing better emails.

That conversation turned into a free month trial.

But…

After just two weeks into what was supposed to be a month-long test…

Adrian closed the client early and he sent the payment over.

Now, there’s a reason those 5 outreaches worked.

Before getting on the call, Adrian went through the guy’s website, studied his offer, and looked at the customer journey.

He put together ideas to help the business make more money.

Then after he got the client on a free trial… he kept bringing those ideas to the table.

Sniper bombing the client after he landed him with a sniper bomb.

A Black Friday campaign. Improvements to the funnel. Even connecting the owner with a closer for his sales team.

This is exactly what I teach as freelance copywriting coach.

Simply find a business you can help. Find the money opportunities. And show them how YOU can help them grow the business with copywriting.

In our interview, we break down:

  • How he approached someone hiring for a completely different role and turned it into a copywriting opportunity.

  • What he prepared before the sales call so he had something valuable to bring to the conversation.

  • How he turned free work into a paid retainer before the trial was even over.

  • How he pushed past perfectionism and the fear of taking on his own clients.

  • And how he closed the client on a PAID retainer for $2,500 USD/month just days before his first son was born

If you’re doing outreach but struggling to get people interested…

There’s a lot you can take from this conversation and apply to land premium clients.

Brandon “five outreaches to $2,500” Storey

P.S. Adrian’s joining my Six-Figure Copy Accelerator on November 16 to build on this win and keep scaling past $10k+ per month.

Have you already landed a paid client… but you’ve hit a plateau, and can’t seem to land that next $2,000-$4,000/month client?

Join the Accelerator waitlist here. Doors open in 5 days. Only 30 spots available. First 10 get founding member pricing.

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