Hormozi revealed baby’s gender

In case you didn’t hear…

Alex and Leila Hormozi are having a baby.

Due fall 2026.

And they just posted a gender reveal vid today.

But before we get to the $100M Gender Reveal…

Quick copywriting lesson:

Look at my subject line and preview text.

Let’s do a quick copy audit to test your skills…

Why does the subject line and preview text work as a hook?

SUBJECT LINE: Hormozi revealed baby’s gender

PREVIEW TEXT: Boy or girl? Find out...

1. Subject line uses prominent figure to capture attention: Anytime you can leverage an authority figure, you can get secondhand authority from them.
   

2. The authority figure subject line hook increases or decreases depending on the level of awareness the audience has of that figure: I talk highly of Alex Hormozi in my content, referencing him often. He’s somenoe a lot of my copywriting audience follows already. I deploy a ton of his business principles in my freelance copywriting training. So my list likes Hormozi. This authority figure reference works. If they don’t like Hormozi (I’m talking to you), then unsubscribe now.
   

3. Pattern interrupt: I usually post copywriting tips. If you look at my subject lines, 80% of them include the word “copywriting” or “copywriter” because that’s what I teach and that’s what my audience cares about. This subject line has NOTHING to do with that. Therefore, it will stand out to my audience the warmer they are.

4. People want to hear about people, not just tactics: Email is a personal platform. And it’s becoming increasingly skewed towards personalism, not professionalism as time goes on and AI rises. Subject lines about people work well. And subject lines that sound like they’re coming from a friend work even better.
   

5. Reads like a news headline: Even thought it sounds personal like it’s coming from a friend, it actually could be a news headline on TV, magazine, or online publication. News works. Remember the rule of NEW. News is new. One of the best copywriting exercises to improve your headlines is to study news headlines. They’re some of the best copywriters.
   

6. Curiosity: Now that I’ve told you they have a gender reveal… you just HAVE to know. Boy or girl? You didn’t have to know before I showed you this. But now you have to. I don’t tell you if it’s a boy or girl. I just say gender reveal. People like to find out. Therefore, you’re going to open this email to get the payoff.
   

7. It’s short: One of my copywriting clients is beehiiv, the email marketing platform. I got to see first party data when I wrote their annual state of newsletters reports (their biggest lead magnet of the year). We found a direct correlation between subject line length and open rates based on billions of emails sent. Simply put, the shorter the subject line, the higher the opens. Easier to comprehend. And doesn’t get cut off on mobile/desktop preview. And stands out when most people write HUGE subject lines.
   

8. Question forces you to think: “Boy or girl? Find out...” is the preview text. The question mark forces you to start guessing if it’s a boy or girl. I’m kickstarting your train of thought to drive more curiosity.
   

9. Preview promises payoff: “Find out…” implies a promise. If you open this email you will find out the gender. So now I’m not just stating they did a gender reveal. I’m telling you that you’re going to hear it first from me. Create the curiosity (itchiness) and promise the payoff (scratch the itch).

K there’s your mini copywriting lesson for today.

And now for the payoff: here’s the gender reveal vid:

Brandon “surprise copywriting lesson” Storey

P.S. This entire email used the “open loop” tactic to get you to read to the end.