Everything comes down to skill.
Your issue making more money as a copywriter.
Skill.
Your issue landing cients.
Skill.
Your struggle to write copy.
Skill.
Your ability to quit your 9 to 5 and live your dream life from your laptop.
Skill.
Everything comes down to your skills.
Or, your lack of skills.
And this doesn't mean any skills. You can grab some nunchuks and spend 8 hours a day becoming skilled with them like Napoleon Dynamite. He might be able to kick anyone's you know what. But he was broke.
So you need to build marketable skills.
There's a clear distinction.
Build skills people pay good money for.
#1: Copywriting is your first skill to hit $10k months as a freelance copywriter.
Without the techical skill of copywriting, you can outreach till the cows come home.
But if you don't know how to write copy, you sure aren't going to make much money when people realize you're a fraud.
Build the skill of copywriting up so you know how to get people results (it doesn't take long to get good enough to do that. 30 days of 1-2 hours a day and the average person is ready).
#2: Your second skill is acquisition.
You need to build the SKILL of landing clients.
It IS a skill.
And you could have Gary Halbert level skills. But if you don't know HOW to find and pitch business owners, you aren't making millions, let alone a single dollar.
Learn how to land clients. And you will learn to monetize the skill that's so valuable to the 360 million business owners on earth.
The skill of landing clients unlocks the income potential of copywriting in your life.
SKILL of copywriting + SKILL of landing clients = $
The more you increase SKILL of copywriting the more the dollar signs go up $$.
The more you increase the SKILL of landing clients, the more the dollar signs go up $$$.
The more you increase BOTH SKILLS, the higher those dollar signs go $$$$$.
This is NOT complicated.
You are simply building skills.
And that is an empowering thing to realize.
I think of it like an empty cup.
This is the brand new copywriter starting at ground zero.
Every time you do a power writing session, you put a drop of water in an empty cup
Every time you hand copy a winning sales letter, another drop goes in
Every time you read a copywriting book
Every time you complete another lesson in the Academy
Every time you DM someone
Send a sniper bomb
A loom video
Follow up
Handle that objection.
Get on a sales call
Present packages
Follow up some more
Negotiate
Do your first client project
Reach a new revenue goal for your clients
Drip, drip, drip, drip, drip...
Until one day, you have ENOUGH skill that your cup is full... and begins to overflow.
That overflow is you landing client #1.
Keep pouring more skills in. Client #2. #3. #4.
Your first $3,000 month. $5,000 month. $10,000 month. $15,000. And beyond...
There's a reason I went from zero to six figure copywriter in one year when others struggle to make money with this thing.
I was absolutely obsessed about developing myself. Once I realized this thing is just a video game (and I used to be hardcore addicted to video games)... I GRINDED DAILY to level up.
I knew the reward was coming.
I knew it would pay off.
The game became the level up.
So I kept re-investing back in my education. Buying every copywriting book. Every course.
$5,000 in my copy education in year one.
And I'm still leveling up to this day.
Learning new things, diving into new sub-specialties. I'm learning a ton about lifecycle marketing right now. ManyChat. DM automations. Email automations for subscriptions. Skool funnels. Facebook ads. And I'm applying my copywriting skills in new ways every day. It's FUN. And I get to make money doing it and provide for my family.
To date, I've invested over $40,000+ into my copy education. Courses, coaches, any info I can get my hands on to become more valuable to the world around me.
I LOVE the game. I love setting goals. I love reaching after them. I love learning. I love getting better. Developing myself. And helping others reach their goals.
This is the mentality of a six-figure copywriter.
Continuous personal development. Kaizen. Upskilling. Never settling for average.
If you aren't where you at in your copywriting business yet, it may hurt your ego to hear you don't have enough skill yet.
I don't care. And I don't care if you like me less by telling you this.
I care that you succeed.
Because this is the very thing you NEED to understand to reach your goals.
Once you realize it's just a skill issue, you can solve that. That's why I created the 90-day course roadmap in the Six-Figure Copy Academy.
With 70+ freelance copywriting videos, lessons, assignments, checklists, templates, cheat sheets, and more.
And that's what the community is for. To ask for help and level up your skills.
Today's a new day you can choose to level up. For yourself. Your family. Your why.
But no one's going to force you. You have to make that choice.
I know what I'm choosing. 📈
If you want to build the skills you need to hit $10k months, join the Academy for $1.30/day here.
Brandon “skills = $” Storey
P.S. Over 77 people have joined the Academy in the last 7 days since launching the new $1.30/day tier. Join at the link above now to guarantee you get your first paid client in 90 days (or your money back).
