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Here are 12 proven headline templates you can use to become a better copywriter instantly.

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12 Proven Headline Templates

Headline Template #1

Template:

How to [Outcome]

Examples:

• How to Win Friends and Influence People

• How to Grow a Lush Beard in Weeks

• How to Save Thousands on Your Next Tropical Vacation

Headline Template #2

Template:

How to Get [Outcome]

Examples:

• How to Get a 1200 On Your SATs

• How to Get Rid of Back Pain

• How to Get a Corvette With No Money Down

Headline Template #3

Template:

How to Go From [Starting Point] to [Outcome] in [Time Frame]

Examples:

• How to Go from Zero Copy Knowledge to Writing Pro-Level Copy in 30 Days

• How to Go From Couch Potato to 5K Runner in 8 Weeks

• How to Go from Broke to Your First $50,000 Saved in 12 Months

Headline Template #4

Template:

3 Quick & Easy Ways to [Niche Verb]

Examples:

• 3 Quick & Easy Ways to Get Your Dream Body

• 3 Quick & Easy Ways to Get a Date With Your Dream Girl

• 3 Quick & Easy Ways to Brew the Perfect Cup of Coffee

Headline Template #5

Template:

Are You Making These [Topic] Mistakes?

Examples:

• Are You Making These Copywriting Mistakes?

• Are You Making These Bicep Curl Mistakes?

• Are You Making These Client Acquistiion Mistakes?

Headline Template #6

Template:

[# Type of] Mistakes Every [Audience] Needs to Avoid

Examples:

• 7 Writing Mistakes Every New Copywriter Needs to Avoid

• 5 Breastfeeding Mistakes Every New Mom Needs to Avoid

• 4 Investing Mistakes Every Beginner Investor Needs to Avoid

Headline Template #7

Template:

Warning: Here’s What Every [Audience] Needs to Know About [Topic]

Examples:

• WARNING: Here’s What Every Copywriter Needs to Know About Hooks

• WARNING: Here’s What Every Highschool Basketball Player Needs to Know About Getting a College Scholarship

• WARNING: Here’s What Every Family in St. Louis, Missouri Needs to Know About A Potential Tax Referendum

Headline Template #8

Template:

Discover the [Time Frame] [Blueprint/System/Program] to [Achieve Outcome] (Even If [Common Objection])

Examples:

• Discover the 3-6 Month Blueprint to Your First $5,000 Month as a Freelance Copywriter… Even If You’ve Never Made a Dollar Online Before

• Discover the 30-Day Copy Kickstarter Program to Build a Six-Figure Skill From Scratch…Even If You Consider Yourself a Bad Writer

• Discover the 90-Day At-Home System to Achieve Your Dream Body… Even If You’ve NEVER Seen Results While Going to the Gym

Headline Template #9

Template:

Here’s the Perfect Solution If You Want [Outcome]

Examples:

• Here’s the Perfect Solution If You Want to Lose 10 Pounds Before Summer

• Here’s the Perfect Solution If You Want to Cook Gourmet Meals at Home

• Here’s the Perfect Solution If You Want to Boost Your Credit Score Fast

Headline Template #10

Template:

[Achieve Outcome] in [Timeframe]

Examples:

• Get the Perfect Smile in 6 Weeks

• Get Your Dream Date in 7 Days

• Lose 10 Pounds of Belly Fat in 10 Days

Headline Template #11

Template:

If [This] Then [That]

Examples:

• If You’re Stuck In Your 9 to 5, Try The 30-Day Copy Kickstarter Program to Build an Online Business Fast

• If You’re Trapped In a Prison of Debt, Then This Secret Tax Loophole Used by Jeff Bezos Could Get You Out in 90 Days (100% Legal)

• Struggling to Lose Weight? Then Try THIS Ancient Supplement That Helps 95% of People Lose 10 Pounds in 30 Days (Without Giving Up the Foods They Love)

Headline Template #12

Template:

How [Specific Customer/Client from Audience] [Achieved Result] in [Timeframe] by [Unique Mechanism]

Examples:

• How a 17-Year-Old High Schooler Got His First Copywriting Client in 30 Days With the “Sniper Bomb System” 

• How a 79-Year-Old Non-Athlete from Connecticut Won Her First Triathalon in 6 Months of Training (by Leveraging THIS Hidden Fitness Protocol)

• How This Single Mom Built a $3,000/Month Side Hustle in 75 Days By Writing Simple Emails in the Evenings

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Brandon “headline mastery” Storey

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